Launched in 2008, Bitly is a full-featured link management platform. Beyond shortening long URLs into memorable links, it offers QR code generation, customizable short domains (e.g., bit.ly or your own), and mobile-optimized landing pages. Users—from individuals to enterprises—can track click metrics, referrer sources, device types, and more in real time, and utilize the API or integrations for bulk and automated link management. For businesses, the Enterprise version enables advanced branding, omnichannel campaign tracking, and social analytics to improve click-through and brand visibility. Technically, Bitly uses 301 permanent redirects for stable URLs and supports the “+” suffix preview to inspect link destinations before redirecting. From 2025, free-plan links will include an interstitial ad page to support operational costs.
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